About the Campaign

What is Tough as a Mother?

Tough as a Mother is a new public awareness campaign, launching in May 2020, to help connect Colorado mothers with dependent children to substance use treatment providers in their communities. The campaign will rely on a mix of strategies, including partner engagement, community outreach, and traditional and digital media advertising and marketing, to reach mothers who are struggling with alcohol or other drugs.

Who is behind Tough as a Mother?

Tough as a Mother is a collaborative initiative launched and funded by Signal, the Colorado Office of Behavioral Health and other managed-service organizations across the state including Diversus Health, and Rocky Mountain Health Plans. It relies on partners like you to help disseminate information to mothers in your communities.

Why is Tough as a Mother needed?

Although there are efforts in Colorado and nationally to engage pregnant mothers in substance use treatment, there has been little direct outreach to mothers with dependent children. Because of societal stigma and perceptions of mothers with substance use disorder, this priority population has been difficult to reach and oftentimes reluctant to seek treatment.